Marbella is always a hotspot for travelers, and in 2025, it offers even more to explore with a mix of luxury, culture, and sustainability. From its golden beaches to upscale dining, Marbella continues to evolve while keeping its unique Mediterranean charm.
Here’s what’s new and what you should do in Marbella this year.
What’s New in Marbella in 2025?
- Sustainable Luxury Initiatives
Marbella’s commitment to eco-friendly tourism is stronger than ever. Many of its luxury hotels, such as Puente Romano Beach Resort and Marbella Club Hotel, have introduced sustainable practices, including solar energy, water conservation systems, and organic farm-to-table dining. These initiatives are setting the trend for greener travel in the region. - La Bajadilla Port Revamp
The expansion of La Bajadilla Marina is one of the major projects completed by 2025, enhancing the port’s capacity to accommodate larger yachts. The modernized marina is now a hub for sailing enthusiasts, with new waterfront restaurants and boutiques adding to its allure. - New Michelin Stars
Marbella’s reputation as a gastronomic destination continues to grow, with more restaurants earning Michelin stars in 2025. Notable establishments include Skina, which has maintained its two-star status with creative Andalusian cuisine, and Messina, a popular one-star restaurant that has added innovative new dishes to its menu this year. - Cultural Renaissance in the Old Town
The historic center of Marbella (Casco Antiguo) is seeing a cultural revival, with art galleries, boutique stores, and artisan workshops flourishing. Plaza de los Naranjos remains a focal point, but new cultural events like the Marbella Film Festival and Art Marbella are drawing in global artists and creatives throughout the year. - Wellness Boom
Marbella’s wellness scene has continued to thrive in 2025. Six Senses Spa at Puente Romano remains a favorite, but newer options like the Ocean Clinic now offer state-of-the-art treatments in aesthetic medicine. Holistic wellness centers have also gained popularity, offering yoga, meditation, and organic nutrition programs that appeal to health-conscious travelers.
What to Do in Marbella in 2025
- Beach Days at Playa de Nagüeles
Spend your day lounging on the sandy shores of Playa de Nagüeles, one of Marbella’s most glamorous beaches. With improved services in 2025, you’ll find more luxury sunbeds, beachside dining options, and exclusive cabanas, offering a perfect mix of relaxation and style. - Explore the Marbella Old Town
Wander through the charming Casco Antiguo and lose yourself in the winding streets filled with flower-adorned balconies and whitewashed buildings. In 2025, the area is hosting more artisan markets and cultural events, giving visitors plenty of reasons to explore this historical gem. - Indulge in Marbella’s Fine Dining
Marbella’s fine dining scene continues to be a highlight in 2025. In addition to Skina and Messina, don’t miss Dani García’s Bibo and Leña, where the Michelin-starred chef offers a mix of traditional Andalusian flavors with modern techniques. There’s also the newly renovated El Lago, which remains a firm favorite for those looking to dine with stunning views of the Greenlife Golf course. - Marbella’s Luxury Yacht Experience
In 2025, Marbella’s marinas, especially Puerto Banús, are more luxurious than ever. Charter a yacht for the day, sail along the coastline, and enjoy exclusive services like onboard catering and water sports. The marinas are also hosting more yacht-related events, including regattas and social soirées. - Golf at Top Championship Courses
Marbella remains a paradise for golfers. In 2025, the top courses, such as Real Club de Golf Las Brisas and Aloha Golf Club, are incorporating new technologies like GPS-enabled golf carts and digital scorecards for a modernized golfing experience. With stunning mountain and sea views, playing here is as beautiful as it is challenging. - Attend the 2025 Starlite Festival
The Starlite Festival continues to be one of Marbella’s most popular summer events. In 2025, expect top international and Spanish artists to grace the stage in the unique outdoor auditorium. The festival also includes gala dinners, fashion shows, and art exhibitions, making it a social highlight for the elite. - Adventure with Nature
For outdoor enthusiasts, hiking up La Concha Mountain offers unparalleled views of the Costa del Sol and the Mediterranean Sea. In 2025, new guided tours have been introduced, providing a safer and more informative experience for those looking to conquer the peak. Additionally, Marbella’s proximity to Sierra de las Nieves Natural Park, now a UNESCO biosphere reserve, makes it a perfect destination for eco-tourism and nature exploration.
Insider Tips for 2025:
- Electric Vehicle-Friendly: Many luxury hotels now offer EV charging stations, making it easier for visitors to explore the region in an eco-friendly way. Tesla Rentals are becoming a popular choice for a stylish and sustainable ride.
- New Boutique Hotels: Beyond the grand resorts, Marbella is seeing a rise in chic boutique hotels, particularly in the Old Town, offering a more intimate and charming stay with personalized services.
- Winter Getaways: Marbella is increasingly becoming a year-round destination, and in 2025, more hotels and resorts are offering winter packages. Enjoy milder weather, spa treatments, and fewer crowds in the offseason.
Whether you’re looking for luxury, culture, or adventure, Marbella in 2025 has something for everyone. With its continued growth in sustainable practices and cutting-edge experiences, the city remains a top destination for global travelers.
